By George Chavel - CEO of Sodexo North America (U.S. and Canada) and CEO of Sodexo Healthcare Worldwide<br /><br />Corporate brand is not just about what you do, it’s about who you are as an organization. I’ve talked before about how that brand has become a key to attracting and keeping your workforce. One of the crucial components to a company’s brand centers on the choices it makes in the world of philanthropy. It’s not just a question of sharing wealth in a responsible way, but about choosing those with whom you share it in a way that reflects the values held by your company and its employees.<br /><br />Read more: http://bit.ly/1ixY2nA<br /><br />? 2015 | 3BL Media/Sodexo, Inc. | All Rights Reserved